Localization (sometimes shortened to 'l10n') is the process of adapting a product or service to a particular language, culture, and desired local look-and-feel. Localization is the modification of product design, packaging and marketing functions to suit local markets product changes may be necessary to account for cultural differences and local regulations. Standardization and localization are two of the most important processes of global business even though there is no connection between the two processes, as one happens independently of the other, they both became a crucial part of business when trade reached a global scale.
Internationalization, globalization, localization (terminology and software localization) localization (li0n) adapting a product or service to a local. Further, spanish globalization brings in other important elements, such as localization and internationalization trusted translations, inc is known in the industry as one of the leaders in product and content globalization. Some companies, like ibm and sun microsystems, use the term globalization, g11n, for the combination of internationalization and localization also known as glocalization (a portmanteau of globalization and localization ).
So you might think apple is taking the concept of “global” to the purist level, using a one size fits-all approach, with a standardized design across all regions, the same range of products for all countries, and no visible customization – also called localization – except for the power source, pricing, and carriers’ specifics. Wpf globalization and localization overview 03/30/2017 14 minutes to read contributors all in this article when you limit your product's availability to only one language, you limit your potential customer base to a fraction of our world’s 65 billion population. Global localization marketing strategy substantially elaborated product standardization and personalized research, analysis of whether the multinational companies in the international markets is a high degree of globalization, or a high degree of localization. The word localization also refers to the process in which a product or service is customized to suit the local needs comparison between globalization and localization: globalization.
Glocalization is the concept of developing a product or service strategy which benefits from a global product platform and product localization. Whirlpool example 2: as part of whirlpool’s global strategy, the company wanted to develop products based on consumers tastes and needs whirlpool had done extensive research and found that european customers wanted a microwave oven that could brown and crisp food. From globalization to localization despite the booming world economy, why are rich countries starting to feel squeezed by globalization by stephen s roach , june 19, 2007. Conclusion: the localization testing and globalization testing is done for adapting a product to a local or regional market & it’s goal is to make appropriate linguistic and cultural aspects of product these testing performed with the help of by translators, language engineers & localizers. Internationalization significantly affects the ease of the product's localization retrofitting a linguistically- and culturally-centered deliverable for a global market is obviously much more difficult and time-consuming than designing a deliverable with the intent of presenting it globally.
Kfc’s most famous product is, of course, its fried chicken localization, and global communication services provider that helps international businesses reach . Glocalization (a portmanteau of globalization and localization) is the simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems. In today’s competitive climate, businesses that do not have a globalization and localization strategy in place will not only lose out potential buyers in new territories, but will also suffer from decreased brand value. I can answer one facet of the product launch that i have noticed is affected by the global/local influence on a product launch that is the creative surrounding it.
Improve your localization strategy by applying these 10 key tips to help keep you on track for global success what are the alternatives to your product or . Establishing a globalization and or localization strategy is key to successful global consumer interactions not just about translation as companies consider global expansion, translation is the first step that comes to mind. What is meant by global localization is coca-cola a global product giulia ramadan bus300 prof susi 10th nov 2015 adapt vs standardize. Pactera enables our customers to successfully implement their global go-to-market strategy by simplifying their end-to-end product localization with innovative marketing localization services pactera is a mature language service provider.