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Every business needs a smart marketing plan to attract money and investors without the right cash flow, the business and its owners are under constant stress the executive summary is a synopsis . The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy. A marketing plan is a plan that outlines your full marketing strategy for the coming year it will include who you are marketing to, how you will market to them, and the strategies you will use to connect with customers and attract sales. When you start out in business, two things are scarce: time and resources to create an effective new business strategy and ensure you're not wasting time or money, you need a marketing plan.
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